In the constant struggle to attract business from massive corporate brands, I just hope I keep getting traffic from google from the few people who can actually spell my surname when they hear it!

I’m pretty good with names so I don’t have any trouble with Elephruit, but you raise a good point, particularly with domain names I think. You actually have to SPELL a domain name in order to get to it and I don’t think it’s something a lot of companies think about.

It is a pretty logo though.

Elephruit though ….how can anyone remember how to spell their domain name or company name? Surely this is a marketing hindrance? I’ve had to scroll up about 5 times to try and spell it, and I’ve probably got it wrong still.

I do have a bad memory for names though to be fair.

Amanda Vlahakiss last blog post..Full Brand Identity Project

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