Small business owner, graphic designer, article writer & blogger. Marnie lives on the Central Coast of New South Wales and spends most of her day doodling in Illustrator, liasing with clients and trying to keep from having 'just one more' bottle of delicious but addictive V. 
Keeping it simple - logo designs
When it comes to logo design, I’m a big advocate for simple designs. I don’t believe that elaborate designs with swishes and swirls and huge illustrations are anywhere near as effective as a logo that has is simple and carefully designed. Think: Nokia, Google, Citroen, FedEx, Disney, Coca-Cola.
Logos such as these are successful because they are simple enough to be memorable. Simplicity is the key to a winning logo. Unnecessary flamboyance appears ’showy’ and can have a negative impact on your image. Again, think of the big names. Their logos have an air of confidence about them - they didn’t go over the top to get their brand noticed. These logos are extremely simple, yet command power and respect.
When it comes to logos, you just know the K.I.S.S. is best followed when one of the world’s most recognisable logos is nothing but a simple swoosh.
There are plenty of good designers out there that understand and follow this rule, much to their credit. I’ve handpicked a few of my favourites. Seriously simple. Seriously great design.
by John Kappa.
by Jenna Epperson.
by Good Creative.
by Emerge and Bloom.
by Nido. A personal favourite.
by Nido.
by Manuel Dallolio.
Snooze. Designer unknown. Anyone heard or read anything? Comment!
by Nido.
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Tags: Logo design, logos, simple logos
September 4th, 2008 at 6:52 pm
Keeping it simple - logo designs…
When it comes to logo design, I’m a big advocate for simple designs. I don’t believe that elaborate designs with swishes and swirls and huge illustrations are anywhere near as effective as a logo that has is simple and carefully designed. Think: Nok…
September 17th, 2008 at 6:36 am
Elephruit s simply outstanding. The others are pretty good as well - for instance Talk More is very very clever.
Elephruit though ….how can anyone remember how to spell their domain name or company name? Surely this is a marketing hindrance? I’ve had to scroll up about 5 times to try and spell it, and I’ve probably got it wrong still.
I do have a bad memory for names though to be fair.
Amanda Vlahakiss last blog post..Full Brand Identity Project
September 17th, 2008 at 10:19 am
Talk More is definitely one of my favourites. Clever, simple and quirky!
I’m pretty good with names so I don’t have any trouble with Elephruit, but you raise a good point, particularly with domain names I think. You actually have to SPELL a domain name in order to get to it and I don’t think it’s something a lot of companies think about.
It is a pretty logo though.
September 17th, 2008 at 2:34 pm
Amanda, I understand what you are saying about difficult to spell domains. I, however, have had to balance that with the value I get from having personal branding for my business.
In the constant struggle to attract business from massive corporate brands, I just hope I keep getting traffic from google from the few people who can actually spell my surname when they hear it!