Small business owner, graphic designer, article writer & blogger. Marnie lives on the Central Coast of New South Wales and spends most of her day doodling in Illustrator, liasing with clients and trying to keep from having 'just one more' bottle of delicious but addictive V. 
Articles
Below you will find a few articles written by yours truly. They relate mostly to business and web design, but you might find the odd gem in there rambling about logo design or graphic design in general.
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Where Oh Where Has the White Space Gone? (Common Design Mistakes, Pt 1)
Whether in start-up phase or well established, the fact is that small businesses can’t always afford to pay to have their marketing materials designed professionally. So sometimes they decide to design their own. This is where things can go horribly wrong. Below you will find some basic design tips that will help make your flyers or ads look a little more like you had professional help!
AIDA and the World Wide Web
AIDA. We’ve all heard of it. We all know what it means. But how many of us use it in our marketing? You do? Okay. Better question: how many of us use it in our online marketing? The sad fact is that just having a website, no matter how good it looks, will not convert your visitors into customers. But by using the AIDA technique throughout your website and e-newsletters, you can in theory change this.
Does Your Business Really Need a Website?
Does your business really need a website? The short answer? Yes! In an age of wireless broadband, mobile TV and video phones, it’s rare that you come across a business that does not have a website. And when you do, it’s generally a surprise. Getting your business online not only provides a greater opportunity to make money, whether that is the intention or not, but it also provides opportunities to save money.
SSL Certificates - What Are They?
When it comes to having an online store or even a web application that holds sensitive user information, in order to attract and retain customers you need to give off a certain air of trustworthiness. Gaining the trust of your online customers is vital to the success of e-commerce. There are multitudes of ways to do this, including having all contact information readily available to the user, testimonials, recommendations from other sites, etc. One of the most important ways, though, can often be overlooked. In fact, most of us aren’t even aware this particular way exists.
