Despite trawling through hundreds of logos, typing out this post, then doing one last quick Google for “logos with animals” and finding this post on FYC, I’ve decided to still post it. The more, the merrier, right?

It’s no secret I’m obsessed with birds in designs, as I’ve mentioned before, but over the last few months I’ve been noticing more and more animals in logos. Cute elephants, kitties, giraffes and fish are popping up everywhere and I’ve come to love them dearly.

Below are some of my favourite logos that include animals.

Do you have a favourite that I haven’t posted? Leave a comment!

Logos are thanks to Faveup, IncSpring, LogoPond, Five Little Ducks and Monkey Caboose.

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Last month Australian supermarket giant Woolworths unveiled plans to rebrand its chain of popular supermarkets. This is the first update to the Woolworths brand since it introducted The Fresh Food People slogan, and I have to admit, it is quite a shock to see. While the new logo has its flaws, it is much more kind on the eyes than the bright red and green logo and branding we have all come to recognise.

In a press release dated 22nd August, Woolworths General Manager of Marketing, Luke Dunkerley, said that Woolworths has decided to rebrand to retain their leadership position in what is an extremely competitive market. He also announced that the refurbishment of the supermarkets to roll out the new branding will also include some bonuses: wider aisles and brighter supermarkets.

The first store to carry the rebranding is Mona Vale Woolworths on Sydney’s Northern Beaches with a
selection of other stores to be rebranded over the coming months.

All Safeway supermarkets across Victoria will also be gradually rebranded Woolworths. “This will in fact be the return to Victoria of the Woolworths brand as it first appeared as early as 1933 on a
store in Melbourne’s Bourke Street.”

The rebrand also coincides with the release of both Woolworths’ Everyday Money credit card and the Woolworths’ Select premium private label range.

The new branding has been worked on by leading Australian designer, Hans Hulsbosch, who won the pitch over Ken Cato. Hulsbosch has worked on major brands such as Quantas, P&O Cruises, Taronga Zoo and Free TV Australia.

According to Hans, the new icon represents (amongst other things):

• A ‘W’ for Woolworths
• Fresh produce indicates ‘fresh food’
• The icon represents people - the upper body of a person with outstretched arms
• Green is the colour of nature, growth and organic freshness

I’ve noticed that out of everything I’ve read about the new branding, there is no mention of an apple, which is what I saw the very first time I saw the logo.

So, I ask you: what do you see? An apple or a person with outstretched arms? Do you think this is going to impact negatively or positively on the Woolworths brand? What do you think of the design itself? Leave a comment or check out the poll.

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When it comes to logo design, I’m a big advocate for simple designs. I don’t believe that elaborate designs with swishes and swirls and huge illustrations are anywhere near as effective as a logo that has is simple and carefully designed. Think: Nokia, Google, Citroen, FedEx, Disney, Coca-Cola.

Logos such as these are successful because they are simple enough to be memorable. Simplicity is the key to a winning logo. Unnecessary flamboyance appears ’showy’ and can have a negative impact on your image. Again, think of the big names. Their logos have an air of confidence about them - they didn’t go over the top to get their brand noticed. These logos are extremely simple, yet command power and respect.

When it comes to logos, you just know the K.I.S.S. is best followed when one of the world’s most recognisable logos is nothing but a simple swoosh.

There are plenty of good designers out there that understand and follow this rule, much to their credit. I’ve handpicked a few of my favourites. Seriously simple. Seriously great design.

by John Kappa.

by Jenna Epperson.

by Vlastimil Svoboda.

by Good Creative.

by Emerge and Bloom.

by Nido. A personal favourite.

by Nido.

by Manuel Dallolio.

Snooze. Designer unknown. Anyone heard or read anything? Comment!

by Nido.

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