When it comes to logo design, I’m a big advocate for simple designs. I don’t believe that elaborate designs with swishes and swirls and huge illustrations are anywhere near as effective as a logo that has is simple and carefully designed. Think: Nokia, Google, Citroen, FedEx, Disney, Coca-Cola.

Logos such as these are successful because they are simple enough to be memorable. Simplicity is the key to a winning logo. Unnecessary flamboyance appears ’showy’ and can have a negative impact on your image. Again, think of the big names. Their logos have an air of confidence about them - they didn’t go over the top to get their brand noticed. These logos are extremely simple, yet command power and respect.

When it comes to logos, you just know the K.I.S.S. is best followed when one of the world’s most recognisable logos is nothing but a simple swoosh.

There are plenty of good designers out there that understand and follow this rule, much to their credit. I’ve handpicked a few of my favourites. Seriously simple. Seriously great design.

by John Kappa.

by Jenna Epperson.

by Vlastimil Svoboda.

by Good Creative.

by Emerge and Bloom.

by Nido. A personal favourite.

by Nido.

by Manuel Dallolio.

Snooze. Designer unknown. Anyone heard or read anything? Comment!

by Nido.

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